While working at CHE Proximity I was the Lead Designer on the Coles Liquor eDM & Social Media account. It was a demanding role in a fast paced environment. The team consisted of four junior designers that I mentored, two copywriters, two producers, four web developers & myself as the Lead Designer. We sent out up to twenty eDMs per week across the four brands and a similar number of social posts across both Facebook & Instagram. The client saw a gradual but consistent increase in customer engagement and purchases both in store and on line.
