Nissan released a campaign for the newly improved Pulsar Hatch. I was involved in producing a direct mail piece as well as several electronic direct mailers. This eight page direct mail piece was printed using a cold foil technique. The foil was printed first, with the four colour print and laminate process to finish. The photo retouching was a complex process as the foil needed to show through and make the text and images pop like a car's metallic paint job.
