Wine Australia invests in research and development (R&D), marketing, disseminating knowledge, encouraging adoption, protecting the reputation
of Australian wine and supporting the growth of international
wine tourism in Australia.
While contracting for Badjar Ogilvy I worked on an identity for a competition run by Wine Australia called 'The Search for the Nose,' The competition was open to attendees of a wine festival on in Melbourne (and later Adelaide and Sydney) searching for the best amateur "sommelier." The aim was to broaden the audience and demographic of wine enthusiasts and bring more
attention to the wine industry here in Australia.
of Australian wine and supporting the growth of international
wine tourism in Australia.
While contracting for Badjar Ogilvy I worked on an identity for a competition run by Wine Australia called 'The Search for the Nose,' The competition was open to attendees of a wine festival on in Melbourne (and later Adelaide and Sydney) searching for the best amateur "sommelier." The aim was to broaden the audience and demographic of wine enthusiasts and bring more
attention to the wine industry here in Australia.
